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13 of the Best Call to Action Examples for 2022 Run at least one A/B test (but preferably more) on your ad to evaluate the strength of your call to action. Tip: nobody gets their CTAs right the first time. “Period better” – Thinx opted for the unique use of the word “period” as a verb in their CTA.

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Add relevant information where necessary → “ Get a free mud mask” or “ Treat yourself today!” Next, transform the verbs and modifiers into a 2-5 word call to action. For example, I run a spa where people get facial treatments. Get creative and make up your own call to actions.įirst, verbalize to yourself what your company does for its customers (or simply look at your mission statement). You don’t need to stick to the good old examples, though. Play up your USP: “Order a hand-made soap now!”.Influence their FOMO: “Limited time offer.Make a promise: “Lose weight in just 6 weeks!”.Add adjectives: “Find your dream home with us!”.Add numbers: “Buy now and get 50% off!”.You’ll need to incorporate more modifiers in this case to get the desired effect.

If you want to evoke an emotional response in your users, opt for a longer CTA.

Ease anxiety (e.g., add the disclaimer “no credit card required”).

Reduce distractions (i.e., remove unnecessary links, images, etc.).

Use the text surrounding your call to action to: If we took our example from above, it would look something like this: Tip: check your call to action against the LIFT Model (see below). Learn More, See More, See How, Start, Find Out, Check it Out, Click here, Continue, Swipe Up, Most Common Purposeīuy, Shop, Order, Reserve, Save, Add to Cart, Pick, Viewĭonate, Commit, Volunteer, Adopt, Give, Supportĭownload, Get, Grab, Claim, Take advantage of Simply pair them with the offering of your business. Here are two call to action examples to the above statement: “Buy Now” or “Download this ebook now.”īelow are some of the most common call to action verbs broken down by intention. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both. Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. To combat this, increase your conversions and engagement with a compelling call to action on your ads and elsewhere on the web. 22.3% of people using ad blockers say there are “too many ads.” However, it’s no longer as easy as it sounds. Social media is all about getting users to click on your posts and ads and engage.

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How to write an effective CTA for social media (and beyond) We’ll review some best practices of this later on. At the same time, some marketers use both primary and secondary call to actions in their marketing. Note that having one CTA highlighted is the most common way. Even if it’s just a two-word phrase, users need some direction to know what to do next.ĬTAs that create a sense of urgency will also help increase conversions.Īs long as it encourages potential customers to stay engaged on your site, then your call to action has done its job. “Buy Now” or “Download Now” are typical examples of simple calls to action.īut a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.Ī good CTA can help with decision fatigue and give meaning to your content. For example, a call to action can encourage people to click on a link, leave a social media comment, visit an online store, make a purchase, etc.Ī call to action can take up different forms: Guide: A Simple Formula for Converting Facebook Traffic Into Sales – Click and get your copy now! It’s 100% Free! What is a call to action (CTA)?Ī call to action (or CTA) is a text prompt designed to inspire the target audience of a marketing campaign to take a desired action.